Omnigon

Omnigon is an independent, Australian owned company specialising in the supply of ostomy and wound care products to the Australian and New Zealand health care markets.

After a strategic plan was developed, Omnigon decided it was time to update their brandmark that had been used for over 20 years with minimal updates. The Omnigon re-brand is an evolution, modern, dynamic, progressive, appropriate and leads into the future. It has a caring encompassing feel. The overlapping shapes represent caring and enveloping. It is flexible and multidimensional. The layering of the shapes represent different levels of care. It portrays confidence leading into a new generation. A fresh colour palette offers new opportunities for marketing and a full website overhaul was undertaken.