Coffee Mio was already an existing client and wanted to enter a new younger market and expand their brand without affecting their current loyal clients. After much research and discussion with the client I realised a sub-brand was the way to go. Essentially creating a new brand using the same quality coffee.
After creating the brand strategy and identity, I went on to apply the brand to all that the client required, including, design guidelines, stationery, packaging, signage (including street barriers and umbrellas), uniforms and crockery.
July 16, 2020